HAN Network’s 2016 broadcast of the 2016 Turkey Bowl between No. 1 Darien and No. 2 New Canaan on Thanksgiving morning increased by 67% compared to live viewership of the 2015 edition of the annual game, according to viewership analytics from YouTube and Google.
This increase in viewership is even greater than the steady 38% increase in all HAN Network viewership this fall season, compared to last fall (August through November), which was the first season of HAN Network broadcasting.
After more than 24,000 people tuned in to watch the 2015 Turkey Bowl, more than 40,000 watched this year’s overtime thriller on their computer, mobile phone app and Frontier’s Vantage Sports Network (Ch. 600/1600-HD), which simulcast the game live on Thursday, Nov. 24. Darien beat archrival New Canaan, 37-34, in overtime after the Rams tied up the Blue Wave with a touchdown in the final seconds of regulation in front of a sold-out crowd of nearly 5,000 people.
The more than 40,000 viewers included over 1,000 downloads of the new HAN Network app for their iPhone or Android phone on Thanksgiving morning. You can use the HAN Network app to watch all of HAN’s live sports, news and entertainment programming live or on-demand for free.
Viewership of this year’s Turkey bowl was up by 81% on mobile devices and up by 638% for those who watched the game on Internet-ready Smart TVs and devices such as Roku, Google Chromecast and AppleTV.
The age-group demographics that saw the biggest increases in viewers between the ages of 18 and 34.
And while 70% of viewers were in Connecticut, the Turkey Bowl once again went global. According to Google Analytics, people watched the game in all 50 states and in more than 30 other countries. The biggest international viewership came from Canada and the United Kingdom.
Since late August, HAN Network has averaged more than 36,000 viewers each week, enjoying live sports, news, politics, entertainment and more.
Along with increased viewership of all our programming, HAN Network’s advertising also continues to grow. November’s advertising, which included the Turkey Bowl, set a company record. To inquire about advertising with HAN Network, contact Jessica Murren.
The HAN Network, created in 2013 (as HAN Radio) by Hersam Acorn Newspapers, is the exclusive FCIAC broadcast partner through the spring of 2018. HAN Network publishes 12 weekly newspapers, 20 news and lifestyle websites, and more and more live streaming video programs.
HAN Network’s broadcasting division streams at least four high school sporting events a week during the school year. This is in addition to daily news, sports, politics and lifestyle studio programs.
Check out the HAN Network broadcast schedule at http://live.HAN.Network/schedule/. Be sure to watch Coffee Break, our southwestern Connecticut daily news show at 11 a.m., and join us for sports talk on Nutmeg Sports, Monday-Thursday at 2 p.m. You can watch all the shows at HAN.Network or on demand at live.HAN.Network/han-on-demand/.